Post by account_disabled on Dec 28, 2023 9:01:25 GMT 5.5
Google Ads advertising is one of the most effective ways of internet marketing and increasing sales in your store. However, to achieve your goals, you should learn tricks and tips that will help you increase the number of customers, conversion rate and income. Learn 12 ways to increase sales with Google Ads recommended by experts. DO YOU WANT TO BOOST YOUR WEBSITE? Take advantage of individual expert advice Do you want to increase your company's results? Take advantage of the support of our experts and discover the full capabilities of your website. Learn free tips from Visible Range: Positioning Google Ads campaigns UX optimization MAKE AN APPOINTMENT FOR A FREE AUDIT visible 54 1. Match the structure of your Google Ads account to the menu structure on your website Do you want to optimize conversions in your store or website?
Take care of your account structure. It should reflect the menu WhatsApp Number List structure on your website. If you have an "almond flour" product category in your online store, create a separate ad group for it. Then, a user who is looking for a specific product will go directly to the landing page containing the products or services he is interested in. This way you will avoid losing a customer to your competitors. Example of a landing page for an online store 2. Take advantage of the potential of Google Ads product advertising An effective way to increase e-commerce sales is advertising on Google Shopping. This is an advertising campaign designed specifically for e-commerce. Thanks to it, you can promote specific products from your store. The user will be able to find out product details (price, reviews, etc.) directly in the search results.
Why is it worth investing in Google Shopping? Because: a properly conducted and optimized Google Shopping campaign generates a higher conversion rate than search advertising, has a visual character and catches the user's eye, provides great optimization possibilities and guarantees control over the budget, is the only sure way to get your website above the organic results and text ads on the search network at the same time. If you want to know more about Google Shopping advertising and its advantages, read our article in which we suggest how to increase your e-store's income thanks to a product campaign. [section id="25835"] 3. Bid on keywords containing your brand name or that of your competitors When optimizing the conversion rate in Google Ads campaigns , you should take into account advertising using branded phrases , both for your brand and those of competing companies. Why is this an effective tactic for acquiring customers and increasing sales in Ads advertising campaigns?
Take care of your account structure. It should reflect the menu WhatsApp Number List structure on your website. If you have an "almond flour" product category in your online store, create a separate ad group for it. Then, a user who is looking for a specific product will go directly to the landing page containing the products or services he is interested in. This way you will avoid losing a customer to your competitors. Example of a landing page for an online store 2. Take advantage of the potential of Google Ads product advertising An effective way to increase e-commerce sales is advertising on Google Shopping. This is an advertising campaign designed specifically for e-commerce. Thanks to it, you can promote specific products from your store. The user will be able to find out product details (price, reviews, etc.) directly in the search results.
Why is it worth investing in Google Shopping? Because: a properly conducted and optimized Google Shopping campaign generates a higher conversion rate than search advertising, has a visual character and catches the user's eye, provides great optimization possibilities and guarantees control over the budget, is the only sure way to get your website above the organic results and text ads on the search network at the same time. If you want to know more about Google Shopping advertising and its advantages, read our article in which we suggest how to increase your e-store's income thanks to a product campaign. [section id="25835"] 3. Bid on keywords containing your brand name or that of your competitors When optimizing the conversion rate in Google Ads campaigns , you should take into account advertising using branded phrases , both for your brand and those of competing companies. Why is this an effective tactic for acquiring customers and increasing sales in Ads advertising campaigns?