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Post by account_disabled on Oct 22, 2023 16:22:33 GMT 5.5
The objective of the User Interface is undoubtedly to simplify the use of the digital tool as much as possible whatever software, site, app or menu of the BMW on board computer , so much so that the final objective should be to abolish every instruction manual as if to say, when I open an interface and immediately understand what I have to do. Mr. Steve Krug, one of the first to address the UI topic, wrote a book about it called "don't make me think. I would say that this says a lot about what the User Interface is photo editing servies really for . User experience or UX definition The user experience on the other hand is a completely different thing. Or rather, it is also User Interface but it tends to be much more. The customer experience is something that goes beyond the site and digital assets, but is determined by any point of contact, even physical, real, human ones. Everything is an experience from the site, to the app, to the shop, to the packaging, from the TV commercial to the clerk who answers me badly when I call the store closest to my home. Without forgetting the use of the product. The customer experience which seen from the customer's side is called brand experience is pervasive throughout the entire communication ecosystem and beyond experience is experience, therefore on all fronts. And this is precisely why customer experience today is one of the most important issues that a brand should take care of it is very difficult to build.
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