Post by account_disabled on Dec 3, 2023 14:26:20 GMT 5.5
Byron: Yeah, yeah.
Byron: The trust is throwing the lure out you know but you gotta reel it in every once in a while and see if you’ve caught anything. Then, if you think, you’ve got to recognize it. I love the C Level Executive Email Lists quote from Leonardo daVinci which is, “simplicity is the ultimate sophistication.” Taking that sophisticated approach with creative people is really important because they need that sophistication with their work and what they’re doing. But you need to make it simple. That’s the key, to life in general, maybe.
Peçanha: Yeah and I think there’s a challenge in balancing the need, for example, documentation, some process and this freedom.
Byron: Yes.
Peçanha: And as a content manager or a Marketing leader, you have to find that balance. Say, ‘hey you have freedom, but within these boundaries.’
Byron: Yeah.
Peçanha: So, then it’s a challenge to do so but yeah, you cannot go all creativity, all fun and games. But you cannot go ‘all processes and zero creativity,’ right?
Byron: Exactly. Exactly.
Peçanha: Okay so another hack/secret, and another one with a fun name. You’re good with the names, man. It’s: feedback makes the merry-go-round.
Byron: Yes, you know, we tend to think of feedback as criticism, negativeness. We all tend to go through our lives and want to avoid confrontation, the negative part of the world. Well, it turns out that creative people actually like and want to be aligned with your goals, and can’t read your mind and, oh my gosh, they actually want feedback.
So, what I encourage customers to do at WriterAccess, is to take the time to offer feedback and don’t, if you can muster up the courage, don’t just approve content that’s not acceptable to you, and then bring it over to your desktop and rewrite it. That’s a waste of your time. As the expression goes, I can teach you to fish and give you the recipe, but that doesn’t really work. You know I’d rather, oh I’m sorry these questions, I can catch a fish and cook a meal for you or I can teach you to fish and give you the recipe right. That’s what we need to think about. It’s critical that we teach people what we want and to offer feedback to them, both positive and negative.
That’s what makes the whole creative process, you know, go around, in my opinion. Or the expression merry-go-round, so that’s my thought on that.