Post by account_disabled on Dec 24, 2023 12:03:17 GMT 5.5
Global media and marketing agency CARAT has launched the Carat Trends 2021 report: The year of Emotional Intelligence for Brands. The study is dedicated to exploring the main social and media trends that will mark the commercial and communicative future from now on; marking the pandemic as a turning point for the sector. Among its main conclusions, it is worth highlighting the growing importance of emotional intelligence to understand the thoughts, feelings and habits of consumers and to be able to understand their needs to guide them efficiently in the purchasing process. The report is divided into three blocks. The first presents an x-ray of the panorama of social trends that are already influencing the lives of consumers and that will determine their behaviors in the medium and long term. The second section is dedicated to the main innovations in the field of media. Finally, there is a third block that studies the intersections between trends and patterns , which allows us to propose innovative and creative solutions for the creation of emotionally intelligent experiences that connect brands with the public. carat Some of the main trends 1. The donut problem.
Partly due to the pandemic and the implementation of teleworking, the urban centers of large cities have seen their activity decrease in favor of a radial expansion towards local businesses . This trend Phone Number List affects not only consumption but also interpersonal relationships and mentality. 2. From FOMO (fear of missing out) to FOGO (fear of leaving home). “We live much more at a distance, which forces brands to design products and services remotely ,” explains the agency. 3. Connected lives. The pandemic has driven unprecedented hyperconnectivity . The Internet has become the place where activities of all kinds converge; work, social, educational, recreational... In addition, the time spent online has multiplied, thus opening the door to digital business opportunities. 4. Respect privacy. As a result of greater connectivity, concerns about privacy and regaining control of our data will also increase. 5. The great divide. Society is increasingly divided and polarized; Where before there was greater consensus and intermediate points, now there is more confrontation, more extremism and more protest.
Brands must be prepared for this division and position themselves on one side or the other. Major innovations in the world of media Carat Trends analyzes some of the main proposals that will take hold in the world of media: new uses for cameras, the rise of screenless media (podcasts or audios, for example), the importance of CSR and sustainability in media or the development of the metaverse . Specifically, this last concept has become of essential importance in the context of the pandemic. It alludes to “that new online world” to play, meet and share leisure moments; the social screen to celebrate parties and meetings.” From the perspective of brands, they will have to adapt to more closed, more specific systems with greater heterogeneity of formats and internal functions. “Brands must use their knowledge of new social and media trends to combine them and create user experiences that add value to people's daily lives . This capacity will be essential when connecting with consumers and becoming increasingly relevant,” they explain from Carat.
Partly due to the pandemic and the implementation of teleworking, the urban centers of large cities have seen their activity decrease in favor of a radial expansion towards local businesses . This trend Phone Number List affects not only consumption but also interpersonal relationships and mentality. 2. From FOMO (fear of missing out) to FOGO (fear of leaving home). “We live much more at a distance, which forces brands to design products and services remotely ,” explains the agency. 3. Connected lives. The pandemic has driven unprecedented hyperconnectivity . The Internet has become the place where activities of all kinds converge; work, social, educational, recreational... In addition, the time spent online has multiplied, thus opening the door to digital business opportunities. 4. Respect privacy. As a result of greater connectivity, concerns about privacy and regaining control of our data will also increase. 5. The great divide. Society is increasingly divided and polarized; Where before there was greater consensus and intermediate points, now there is more confrontation, more extremism and more protest.
Brands must be prepared for this division and position themselves on one side or the other. Major innovations in the world of media Carat Trends analyzes some of the main proposals that will take hold in the world of media: new uses for cameras, the rise of screenless media (podcasts or audios, for example), the importance of CSR and sustainability in media or the development of the metaverse . Specifically, this last concept has become of essential importance in the context of the pandemic. It alludes to “that new online world” to play, meet and share leisure moments; the social screen to celebrate parties and meetings.” From the perspective of brands, they will have to adapt to more closed, more specific systems with greater heterogeneity of formats and internal functions. “Brands must use their knowledge of new social and media trends to combine them and create user experiences that add value to people's daily lives . This capacity will be essential when connecting with consumers and becoming increasingly relevant,” they explain from Carat.